Customer profile: Nicole
In a class this week we talked about demographics and about a target audience for our projects. We were paired up and we needed to ask each other questions about our shopping habits, goals, motivations and more. In those pairs we needed to create a customer profiles for each other where we would describe the other person's behaviors. In class our tutor showed us a few examples of those profiles created as tables mostly. I personally really like mind maps and arrows and circles, therefore I decided to make the profile the way I think it looks appealing.
To create the profile I decided to use an online software Canva. This program is very easy to use, so making the profile for Nicole was not very time consuming and I am happy with how it looks like.
Clear layout and execution of this task - how would you use this information in terms of your project direction and aims? As an exercise, do you think it is effective in gathering information? Is it worth trying another with better directed questions towards someone who is within your stated target market?
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